Risebound · Industries · DTC e-commerceFor founder-led DTC brands under $10M

The operating layer your Shopify stack
is missing.

Custom software and AI for DTC operators. Contribution margin you can trust by SKU. CX that does not drown post-launch. 3PL variance you reconcile on Fridays without rage.

Where DTC margin bleeds

The leaks every founder feels by week six post-launch.

The stack stitches together. The math does not. The founder is reconstructing contribution margin in a Notion doc nobody else can read.

Kraft paper parcel torn open with packing material spilling on a dark walnut surface

CM2 you cannot trust

Contribution margin by SKU lives in a spreadsheet that lags 14 days behind reality. Pricing decisions are guesses.

Gorgias drowning post-launch

First-response time blows out after every drop or paid spike. CSAT drops while CX spends days on order-status questions.

3PL variance you discover late

Inventory in the dashboard does not match what shipped. Damages and shorts surface monthly, not when they happen.

Paid media ROAS slide

CAC creeps month over month and the founder cannot tell where the marginal dollar should go. Attribution math is broken.

BFCM and peak-load chaos

Every Q4 the team works 80 hours a week patching glue between Shopify, Klaviyo, the 3PL, and customer service. Wins compound into burnout.

Return rates trending up

Returns by SKU and reason are visible weeks later, not the week they happen. Operational signal is lost in the noise.

What we build for DTC brands

The operating layer between Shopify and the rest of your stack.

We do not replace Shopify, Klaviyo, Gorgias, or your 3PL. We build the layer above them that closes the math, the CX, and the operational loop.

Perfectly sealed kraft paper parcel with red wax seal beside a small brass scale

CM2 engine on top of Shopify

Real contribution margin by SKU, channel, and order, refreshed daily against your actual cost stack.

  • Includes fulfillment, shipping, payment, and returns
  • Channel attribution from Triple Whale or your MMM
  • Per-SKU drift alerts when margin moves more than X percent

Gorgias and Klaviyo agent

AI deflection in your brand voice for the top 8-12 ticket categories, with seamless hand-off when judgment is required.

  • Order status, returns, exchanges, sizing
  • Klaviyo segment triggers on conversation context
  • Audit trail per ticket for CX team review

3PL reconciliation pipeline

A weekly automated reconciliation between what Shopify says shipped and what the 3PL invoiced, with variance flagged before payment.

  • ShipBob, Flexport, Stord, and custom 3PLs
  • Damage and short attribution per shipment
  • Weekly variance report your ops lead can act on

Inventory and demand forecasting

A demand model that respects returns rate, seasonality, and marketing pipeline, with re-order recommendations the operations lead can approve in minutes.

  • Returns-adjusted forecast per SKU
  • BFCM and peak-load scenario planning
  • Vendor lead time tracked against actuals

Founder weekly snapshot

A single Monday morning report you actually read: CM2 trend, CAC, top SKUs, 3PL variance, CX FRT, returns flagged. One screen, three minutes.

  • Mobile-first, founder reads it on the phone
  • Drill into the SKU or channel driving the week
  • Investor-ready exports for board updates

Returns intelligence

Return reasons by SKU and customer cohort, surfaced before they become an inventory or reputation problem.

  • Fit, quality, expectation gap classified automatically
  • Cohort-level analysis to catch quality issues by lot
  • Listing or PDP suggestions to reduce predicted returns
KPIs we move

The numbers that decide the next round.

Contribution margin (CM2) by SKU and channel
CX first-response time, especially post-launch
CAC payback months and steady-state CAC
Inventory turns and forecast accuracy
3PL invoice variance reconciled weekly
Return rate by SKU, lot, and reason
Repeat purchase rate by cohort
Founder hours per week on operational fires

Your ranges depend on starting baseline. The free assessment returns a range tied to your operation.

Stack we plug into

Coexists with your Shopify stack.

Shopify Plus does not get replaced. Klaviyo flows do not get migrated. We build the layer that fills the gaps between them and the math you actually need.

Storefront and marketing

  • Shopify Plus
  • Klaviyo
  • Postscript
  • Attentive
  • Rebuy
  • Recharge

Operations and 3PL

  • ShipBob
  • Flexport
  • Stord
  • NetSuite
  • Brightpearl
  • Cogsy

CX and analytics

  • Gorgias
  • Triple Whale
  • Northbeam
  • Loop
  • ReturnGo
Investment

Build the system once. Operate it monthly, voluntarily.

The build is one-time engagement scope. The monthly operations subscription is renewed every month by you. Both are scoped after the prototype, paid only once you sign.

Build · one-time
$35kto$85k

Scoped engagement to design, build, and ship the systems into your tenant. Final number set after the prototype reveal, never before.

Operate · monthly
$5kto$9k/ month

Hosting in your cloud, integration maintenance, model upgrades, monitoring, iteration, support. Voluntary monthly. Cancel anytime, system keeps running.

Ranges are sector-typical. Final scope is decided with you after the prototype, against the specific systems we ship for your operation.

Built for DTC e-commerce

See your operation solved, in a working prototype.

Book a 20-minute discovery. We listen to your operation, then build a working prototype custom to your problem. You decide to engage only after seeing it work.

Build $35k to $85k·Operate $5k to $9k / month·Prototype is free
For operators who decide on results

Tell us the bottleneck.
We build the prototype.

Book a 20-minute discovery call. We listen to your operation, then build a working prototype custom to your problem. You decide whether to engage only after seeing it work. The prototype is free.

Prototype is free·No long-term contracts