Where med spa revenue leaksThe leaks every owner sees in the weekly P&L.
Marketing spend is high, lead volume is fine, the close is where the money walks out. The patterns repeat across injectables, body, skin, and laser practices.
Lead response in hours, not seconds
Meta and TikTok leads expect a reply in 5 minutes. Yours waits 4-12 hours. The lead has booked with a competitor by then.
No-show bleeding
Treatment no-shows cost $500-$3,000 each, and your standby fills the slot 30% of the time. The other 70% is dead time on the treatment chair.
Consult-to-treatment gap
Patients book the consult, hear the plan, leave to "think about it," and a third never book the treatment. The follow-up cadence is somebody's memory.
DMs as a sales channel
Instagram DMs are your top intake channel. The injector cannot reply during procedures. Hot leads cool by the time the front desk catches up.
Membership program churn
Members miss a redemption window, you do not catch it, they feel like they paid for nothing, they cancel. The save is a 5-minute outreach you never made.
Provider hours on admin
The injector is the revenue engine. Every minute on charting, follow-up, or DMs is a minute not on a treatment that bills $400-$2,500.